It’s easy to get wrapped up in the breathtaking displays of style that come with fashion week. But what is fashion week, really? What is its history and how has it evolved over the years? In this article, we’ll explore all aspects of fashion week to gain a better understanding of the history and importance behind the event.
What Is Fashion Week?
Fashion week is a series of events where fashion designers display their new collections in runway shows. This event occurs twice a year—once in February/March and once in September/October—and typically lasts for seven days each time. Although it’s now called “fashion weeks,” it used to be held for only four days at a time, which is why the event is still referred to as “fashion week” even today.
The History
Fashion week first began in 1943 when New York City department stores organized an event known as “Press Week” which was intended to highlight American fashion designers and promote their fashions for upcoming seasons. Prior to this, Paris had been the epicenter of fashion, but due to World War II, many European designers were unable to attend and present their work at traditional shows in Paris. As such, Press Week gave these designers an opportunity to introduce their work on American soil instead.
The first official fashion week occurred in 1945 when Eleanor Lambert organized an event called “Press Week of New York” which featured both American and European designer collections. This allowed American and French couture houses alike to show off their latest designs on one platform—something that had never been done before. And thus, “Fashion Week” was born! Over time, more countries began hosting similar events including London, Milan, and Tokyo until eventually they became international phenomena known as “Fashion Month.”
Today’s Fashion Weeks
Today’s modern-day fashion
weeks are much different from those early events held by Lambert; they are now multi-day spectacles with elaborate runways, extravagant parties, exclusive dinners, and more. While some traditional elements such as presentations remain part of today’s fashion weeks, digital media has also become a central component allowing people around the world to experience these shows virtually rather than having to be physically present at them. Additionally, many cities have begun hosting smaller-scale bi-annual or quarterly events with independent brands showcasing their collections alongside established luxury labels like Dior or Chanel.
From its humble origins as a small-scale event designed to showcase emerging talent during World War II to its current status as one of the most high-profile events on the global stage today; there’s no denying that fashion week has come quite a long way over the past 75 years or so! Nowadays it’s not only about seeing who can make the most beautiful clothes – it’s also about celebrating creative expression through artistry while showcasing innovative ideas from around the world! Whether you’re attending one yourself or just following along online; there’s always something exciting going on during this fashionable month!
